Music Advertising and marketing – The Essentials of an Successful Music Press Kit

As a struggling independent musician in a highly competitive over-crowded market it should be left unsaid that you require to stand out from the crowd. There are a lot of strategies to do this. There is music publicity, radio promotion, extensive tour presence, and the almighty music promoting and music promotion. You will need to get your message out there –period.

Obtaining your music advertising and marketing message out there is a single thing but acquiring the ideal message out there is one more. Your qualified image as an independent artist is of the utmost significance in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Usually, musicians will use either a classic print music media kit, a digital press kit (DPK), or an on the net EPK (Electronic Press Kit). But just how experienced and convincing are they?

A often asked query that I get all the time from my independent artists and musicians is which kind of press kit need to we put with each other? Which kind of music press kit performs best and is most impressive and productive? The answer to that question depends on a handful of points.

What I mean by this is that I advocate making and sustaining two types of press kits — either a print or digital music press kit, and an electronic press kit. The cause for this is straightforward. Certain media outlets, labels, venues, music management providers, and so on. prefer a print press kit or digital press kit with your full blown CD so it can be listened also on higher efficiency stereo equipment to get the full impact of your music and its production qualities. Other people favor not to have their office congested with piles of press kits, and their preferred method is just reviewing your music on the net.

For the factors just noted, we advise you do a print or digital press kit and have one particular on the web as well. There is actually nothing at all to developing an on the web EPK so why not have it out there. There are mp3 juice of very excellent EPK services out there and they price just a handful of dollars per month. But I am putting an emphasis on the fact that an EPK (Electronic press kit on the web) is not adequate. You nevertheless should have the traditional print or digital press kit in your music promotion arsenal.

It is notable to mention that your Music press kit is most likely your most precious promotional tool and it demands to be taken extremely seriously. Other than your CD and reside functionality it is generally the initial impression of you as an artist that labels, venues, and other music media outlets will get. There are a lot of graphic art firms that specialize in the preparation of media promotion kits that you could want to think about if your budget permits. If not, for a few dollars, a tiny creativity, and time and work, you can do it yourself. Right here are the basic components of a print press kit and Electronic press kit, and the qualified signifies by which to go about it.

In your regular print music press kit version the components to consist of are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a specialist 8- x 10- black and white glossy promotional photo, media function articles and press releases, album testimonials and quote sheet, your complete length – extended play, or professionally recorded demo CD, an sector CD-one sheet, a enterprise card and professionally labeled envelope. The supplies required are heavy stock paper, portfolio cover, big envelope, address labels, enterprise cards, and your eight- x ten- glossy photo. Now here’s how to go about putting the print press kit together.

COVER AND LETTER OF INTRODUCTION:
Your qualified music press kit really should have an impressive cover. This should involve a photo of the artist, artist’s name, and artist’s make contact with facts. Sort of like the cover of a book. You must also include a cover letter of introduction. This should really introduce you as the artist stating briefly a tiny about oneself. Never get too precise in this letter you can leave that for the bio and other media which you will incorporate.

Make positive you address the letter to a single particular particular person – – becoming individual is important. It offers the appearance of a non-cookie cutter appear and that you feel this media outlet, label, venue, or music agent has significance. Make sure that either at the best or the bottom of this letter you have included your full get in touch with info or your artist’s representative’s contact information. The cover letter should be inserted just inside the kit’s cover prior to any other information. The speak to data should also be integrated at the bottom correct on every page in the music promo kit.

Artist or Band Biography:
The subsequent web page or what would basically be the 1st informational page of the music media kit would be your artist biography page. Right here you ought to include a brief history of the artist or band, a little about every member if it’s a full band. This must be no longer than one particular web page and should really not be a extended drawn out history of the band but just a brief synopsis of what you have accomplished and exactly where you program to go. Far more importantly, you ought to include things like significant shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and may perhaps raise you above other people in terms of recognition and development. Retain it simple, concise, and meaningful. If there are no writers amongst you or your pals than we very advocate possessing your band bio written for you by a expert music copywriter. It is so crucial and it need to be specialist.

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